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Footloose Montana

We were honored to work with Footloose Montana on a much-needed brand refresh. Their team was looking to appeal to a large audience, but specifically looking to gain new support through young parents and children. Our creative team worked diligently with stakeholders to establish a youthful, yet crisp brand identity for Footloose to utilize for many years to come.

Footloose Montana

The Design

The brand mark emerged after iterating on several versions of Footloose’s desired wolf/dog. He is both clean and soft, appealing to a wide array of Footloose supporters throughout Montana.

The color scheme is rich, saturated, and mimics several colors found in Footloose’s wildlife photography.

Additional illustrated elements have been added to the brand, including trees, stars, and clouds. These help to solidify the look of the overall brand and add playful touches to Footloose’s print and digital materials.

Are you interested in crafting an eye-catching new brand for your business or organization? We’d love to collaborate.

523 N Higgins Ave, Missoula
Chandra Brown 3 months ago
The decision to invest in a new, professionally-constructed website was not a casual one for my small company. The Gecko team was supportive and enthusiastic from our first interaction and throughout the duration of the project. They demonstrated the value of working with talented, committed designers to create a functional, beautiful new online home for our work. I am grateful, and recommend Gecko without reservation.
Robyn Windham 5 months ago
Gecko recently launched a new website for my organization (Headwaters Foundation) and they knocked it out of the park! They were receptive to our wants and needs and very responsive throughout the process. We enjoyed working with their team; they really have begun to feel like my 'communications coworkers down the hall.' I am looking forward to working with them on more projects.
D'Shane Barnett 6 months ago
Gecko was selected through a competitive process to assist Missoula Public Health in our modernization and brand redesign campaign. Their staff have been immensely helpful. They've helped guide our process toward results that are stellar. We presented our updated branding to our board and they loved it--comments were "two thumbs way up", "this is exactly what we needed", and "love it!" We will definitely look forward to working with them in the future.
Erin Fitzgerald 2 months ago
We were so happy to find Gecko Designs at Yellowstone Forever when looking for a new company to take over management and design of our nonprofit website! They understood the intricacies of working with nonprofits and jumped right in to help us ensure our site was up to date. They are quick to come to the table to solutions and ideas, and bring the creative mindset we were looking for!