Footloose Montana
We were honored to work with Footloose Montana on a much-needed brand refresh. Their team was looking to appeal to a large audience, but specifically looking to gain new support through young parents and children. Our creative team worked diligently with stakeholders to establish a youthful, yet crisp brand identity for Footloose to utilize for many years to come.
Footloose Montana
The Design
The brand mark emerged after iterating on several versions of Footloose’s desired wolf/dog. He is both clean and soft, appealing to a wide array of Footloose supporters throughout Montana.
The color scheme is rich, saturated, and mimics several colors found in Footloose’s wildlife photography.
Additional illustrated elements have been added to the brand, including trees, stars, and clouds. These help to solidify the look of the overall brand and add playful touches to Footloose’s print and digital materials.
Are you interested in crafting an eye-catching new brand for your business or organization? We’d love to collaborate.
