The brand mark emerged after iterating on several versions of Footloose’s desired wolf/dog. He is both clean and soft, appealing to a wide array of Footloose supporters throughout Montana.
The color scheme is rich, saturated, and mimics several colors found in Footloose’s wildlife photography.
Additional illustrated elements have been added to the brand, including trees, stars, and clouds. These help to solidify the look of the overall brand and add playful touches to Footloose’s print and digital materials.
Are you interested in crafting an eye-catching new brand for your business or organization? We’d love to collaborate.