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Partnership Health Center (PHC)

As a leading provider of high quality, inclusive, and affordable healthcare in Western Montana, Partnership Health Center (PHC) needed a strong, bright, and welcoming approach to their branding. The Gecko team worked with stakeholders at PHC to establish a mark and brand guide that would move their organization into the future. Check it out!

PHC in Missoula, Montana

The Mark

PHC was on a mission to develop a brand that reflected their community. As a provider of high quality care to members of all backgrounds, including the LGBTQ+ community, the joyful and symbolic nature of the rainbow became a recurring theme. The mark itself is intended to both symbolize the medical cross and a colorful, playful butterfly. The butterfly is seen in many traditions as a representation of renewal, hope, and betterment; all principles in PHC’s work and mission.

In order to set PHC apart from other organizations in the area using “Partnership” in their names, we strove to establish a typeset that incorporated the strength of PHC’s initialism. The multiple typesets provided give the client the ability to transition their company from “Partnership Health Center” to “PHC” over the next several years.

The mark itself can be used in a multitude of ways. PHC will utilize single gradient color variations of the mark to represent each of their four service lines; medical, dental, behavioral health, and pharmacy.

The Gecko team took great pride in crafting a strong, clean, fun, and welcoming brand for such a integral community partner. We’re excited to see their organization thrive for many years to come. In the gallery below you will find digital and print materials utilized by PHC in and around Western Montana.

523 N Higgins Ave, Missoula
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Chandra Brown a month ago
The decision to invest in a new, professionally-constructed website was not a casual one for my small company. The Gecko team was supportive and enthusiastic from our first interaction and throughout the duration of the project. They demonstrated the value of working with talented, committed designers to create a functional, beautiful new online home for our work. I am grateful, and recommend Gecko without reservation.
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Robyn Windham 3 months ago
Gecko recently launched a new website for my organization (Headwaters Foundation) and they knocked it out of the park! They were receptive to our wants and needs and very responsive throughout the process. We enjoyed working with their team; they really have begun to feel like my 'communications coworkers down the hall.' I am looking forward to working with them on more projects.
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D'Shane Barnett 4 months ago
Gecko was selected through a competitive process to assist Missoula Public Health in our modernization and brand redesign campaign. Their staff have been immensely helpful. They've helped guide our process toward results that are stellar. We presented our updated branding to our board and they loved it--comments were "two thumbs way up", "this is exactly what we needed", and "love it!" We will definitely look forward to working with them in the future.
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ITdept MRFD 4 months ago
Gecko Designs quickly identified and efficiently fixed a problem we were having with our website AND pointed out some other items that needed attention. Very professional and congenial. I highly recommend them.
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Markki Johnston a year ago
We worked with Gecko Designs to completely revamp our website for Northern Rockies Orthopaedics. It took us over 2 years to get everything how we wanted it and all ideas for our physicians incorporated. Grace and the team at Gecko were so accommodating and patient with us. Highly recommend using them for all web design needs!