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Partnership Health Center (PHC)

As a leading provider of high quality, inclusive, and affordable healthcare in Western Montana, Partnership Health Center (PHC) needed a strong, bright, and welcoming approach to their branding. The Gecko team worked with stakeholders at PHC to establish a mark and brand guide that would move their organization into the future. Check it out!

PHC in Missoula, Montana

The Mark

PHC was on a mission to develop a brand that reflected their community. As a provider of high quality care to members of all backgrounds, including the LGBTQ+ community, the joyful and symbolic nature of the rainbow became a recurring theme. The mark itself is intended to both symbolize the medical cross and a colorful, playful butterfly. The butterfly is seen in many traditions as a representation of renewal, hope, and betterment; all principles in PHC’s work and mission.

In order to set PHC apart from other organizations in the area using “Partnership” in their names, we strove to establish a typeset that incorporated the strength of PHC’s initialism. The multiple typesets provided give the client the ability to transition their company from “Partnership Health Center” to “PHC” over the next several years.

The mark itself can be used in a multitude of ways. PHC will utilize single gradient color variations of the mark to represent each of their four service lines; medical, dental, behavioral health, and pharmacy.

The Gecko team took great pride in crafting a strong, clean, fun, and welcoming brand for such a integral community partner. We’re excited to see their organization thrive for many years to come. In the gallery below you will find digital and print materials utilized by PHC in and around Western Montana.

523 N Higgins Ave, Missoula
4.8
5
Donald Briggs 3 weeks ago
Because the service we received greatly exceeded our expectations; I wish more stars could be added to this Gecko review. When our firm, Briggs Architecture, relocated to Missoula in 2016, our website and brand did not reflect the desired image. Gecko listened to us, understood our mission, and helped us breakdown what seemed to be an insurmountable problem into manageable pieces and then brought it all together creatively. Gabe, Melissa, Kate and the whole Gecko team continue to update our website and manage our Google presence. They are very professional and fun to work with and I am more than happy to refer Gecko as the best provider with whom we've worked.
5
Rachel Van Brocklin 2 months ago
Gecko Designs is one of the best vendors I've ever hired and worked with in more than 15 years of education and advocacy communications. The work of our nonprofit organization is complex, and they have done exceptional work to help us make what we do clear to a broader external audience. Everyone we've worked with on their team has brought focus, expertise, intelligence, and fun to our work together. I look forward to many more projects with Gecko in the future!
5
Matt Ludin 2 months ago
Working with Gecko in managing our site (Yellowstone Forever) has been an incredibly positive experience. They have offered and implemented countless solutions and updates to our site. And provide training so that we may also implement site changes internally. They have always provided quality, professional service and in a timely manner. Couldn’t be happier.
5
Karen Poplawski 2 months ago
Melissa, Gabe and the entire Gecko team are supportive, efficient, and reliable. They are easy to reach and always approach each request with professionalism. Their partnership is highly valuable.
5
Erin Fitzgerald 8 months ago
We were so happy to find Gecko Designs at Yellowstone Forever when looking for a new company to take over management and design of our nonprofit website! They understood the intricacies of working with nonprofits and jumped right in to help us ensure our site was up to date. They are quick to come to the table to solutions and ideas, and bring the creative mindset we were looking for!