What is Magento & why is it such a popular e-commerce platform?
In today's fast moving markets, an e-commerce web store is one of the most cost-efficient and low-risk ways to make sales. The most challenging aspect of operating an online store for most business owners and managers is updating their web store. Keeping up with inventory, shipping, and changes in product lines is essential yet difficult with many e-commerce platforms.
After many years of exploring various web store solutions for our clients, we have identified Magento as the leading industry standard e-commerce solution. Magento is a user-friendly storefront that we can easily teach clients to use. This allows our clients to save time and money managing their web store while improving the accuracy of their product catalog.
Magento is great not only because of its great user interface and multitude of commerce features, but also because of its robust theme management. Themes define the web store's visual look and feel. These themes are fully customizable and can be switched between if, for example, a web store needs a holiday season look. Theme changes can be made without jeopardizing website content, functionality or the product catalog.
Other advantageous features of the Magento e-commerce platform are its strong SEO capabilities, scalability, range of payment gateway compatibilities and robust shipping management.
How do I transition my current web store to Magento?
In most cases, our in-house team of web developers can export your existing product catalog and import it into Magento in an efficient manner. This permits your live web store to continue functioning and making sales while our team develops your new website behind the scenes.
As your products are organized and shipping functionality, promo codes, and payment processing are configured, we will concurrently design and develop a custom Magento theme. Our talented graphic designers will work closely with you to identify the ideal look and feel for your website before the design is programmed and implemented.
Upon completion and the client's approval, the new Magento web store will be migrated to the live website address replacing the old website.
Advantages to using the Magento e-commerce platform
- E-commerce platform:
- Open source
- Self hosted
- Intuitive administrative interface
- Strong SEO
- Custom themes
- Payment gateway integrations
- Shipment processing
- Vast support community
- Industry standard e-commerce platform
- Many more features built-in