Learn how to code and develop rich HTML email campaigns in this 1, 2 or 3-day on-site training course
Email newsletters and HTML emails are becoming one of the most effective means of communication for companies large and small. Unlike traditional forms of marketing (print, radio and television), email campaign marketing can provide you with real-time performance feedback. Creating and transmitting HTML email campaigns is exciting and fun and learning to do it yourself can provide both an instant return on investment and a solid future revenue stream.
This 1, 2 or 3-day HTML email coding course is taught on-site at your location and will provide you with the skills and knowledge you’ll need to plan, create and execute and effective HTML email campaign from start to finish.
Our HTML email campaign instructor is a top professional in this field and was selected for his ability to convey complex topics in a way that makes sense to beginners while still offering valuable “I didn’t know that!” tips to those with experience. Meet the HTML email campaign course instructor.
Course topic highlight: Getting your HTML email campaign to look the same in every email program
Does your HTML email campaign look the same in Microsoft Outlook 2003 as it does in Microsoft Outlook 2010? What about Hotmail? Yahoo? Gmail? AOL? What about Thunderbird? Mac Mail? Microsoft Entourage? How does it look on the iPhone? How can you test your email in all of these various email programs easily? Does it matter?
It sure does matter! One of the biggest challenges of HTML email campaign design is achieving consistency across the dozens of various email programs that are popular these days. This course will teach you what you can and cannot do in each email program. You’ll learn the tricks that make your messages render properly in Hotmail, and the tricks that make them look good in Microsoft Outlook. You’ll also learn about an easy way to test your email campaign in all of these programs without installing them on your computer!
What you’ll learn in this HTML email campaign coding and design class:
We’ll take you from the very basics of the campaign planning stage through the process of developing the creative, coding and testing it and transmitting and tracking! See a list of some of the topics we cover in this HTML email campaign design and coding course.
Course topic highlight: Avoiding SPAM filters
The success of our HTML email campaigns are judged on a number of criteria one of which is the delivery rate. What can you say in an HTML email campaign that won’t get blocked by today’s intelligent SPAM filters? How many images are too many? How much text is too little? How many links can you have in an HTML email campaign? Can I write whatever I want in the subject line?
Our course will cover the ins and outs of avoiding SPAM filters and maximizing the delivery rate of your HTML email campaign. We’ll also show you some great tools for testing SPAM filters to see how your HTML email campaign will perform before you send it to your mailing list.
Request an on-site HTML email campaign coding course training quote
HTML Email Campaign Training Instructor Feedback
This course was great! I was so nervous my first day because I had never made a website before, but Gabriel was an incredibly helpful and patient teacher – I would recommend this course to anyone.
Gabriel was the best instructor that I have had in all my years of training. I wish there were more like him. Very well organized and an overall excellent instructor. He should be the model for all instructors.
I think he did a great job. I’ve been using Dreamweaver for years but I really felt as though I’ve learned a lot the past 3 days. Thank you!Joey B.
This was awesome. Gabriel was patient, clear on what he taught, and best of all he was responsive to each student’s questions and problems. He explained things in an organized, concise fashion that made pretty much everything easy to understand. The course was pretty much what I expected and more. It gave me a whole new outlook on how to approach building websites after 10 years of doing it my self-taught way. WOW! What an eye opener. Thanks for an informative and valuable 3 days!
Gabriel was a wonderful instructor! Time flew by in this class, without making you feel overwhelmed. He also made you feel very comfortable when asking questions. I’m leaving here with a solid understanding of how to build web sites, which is incredible after three days. This class is worth every penny! Thank you!
This course surpassed my expectations! I learned an invaluable amount of information in three days; more than I’ve learned on my own in the last 4 years! Gabriel was an excellent teacher. He explained everything so effortlessly, was extremely patient with everyone in class, and had enrichment exercises ready for those who were ahead of the rest of the group.
Gabriel is outstanding. I came in behind the eight ball, having taken another “beginner” class (through a different training center) that was clearly lacking in certain areas, and he worked quickly yet patiently to help me get to an appropriate level of comprehension. He knows his subject cold, expects you to follow along at a brisk pace, but gets to the heart of an explanation very efficiently, and in a way that help the student visualize WHY something is working, not just what to do. Some instructors expect students to follow along by rote, but this is not the same as teaching. Gabriel is a huge cut above.
3 ways learning to code custom HTML email campaigns will pay for itself:
- Take control!Stop paying web designers to design and manage your email campaigns when they can get around to it.
- Make money!Put your HTML email coding and design skills to work for your own clients!
- Put your website to work!Allow your customers to join your email list and start marketing your sales opportunities to them.
Gabriel founded Gecko Designs, a web design and marketing firm in 1996 where he continues to work to this day. He is passionate about his work and delights in teaching the trade to his students.
He holds a Bachelor of Fine Arts in Multimedia Design and has won awards in both graphic and interactive web design which he jokes, "I carry with me at all times."
Outside of work Gabe races catamaran sailboats and plays on an ice hockey team. He loves traveling, hiking, biking, skiing, snowboarding and sports cars! He can do a Rubik's Cube in 90 seconds, enjoys making sushi and has a golden retriever named Tugboat.
- Mailing list setup and management
- Campaign broadcast system comparisons: Constant Contact, MailChimp, Campaign Monitor, etc.
- Opt-in versus double-opt-in
- Planning a winning HTML email campaign
- Effective calls-to-action
- Visual design restrictions and guidelines
- Email limitations
- Basic HTML
- HTML limitations
- CSS (Cascading Style Sheets)
- CSS limitations (what works with email and what doesn't)
- Tables versus Divs
- Design tools
- Using Adobe Photoshop and slicing
- Code cleanup and review
- Email program-specific requirements
- Inline CSS
- Absolute image references
- Unsubscribing and CAN-SPAM legalities
- Forward to a friend functionality
- HTML email campaign testing tools
- SPAM filter testing
- HTML email campaign broadcasting
- Email campaign result tracking
- Interpreting the broadcast results
- Hard bounces, soft bounces, opens, clicks, forwards, unsubscribes
- Resources to help you troubleshoot problems
- Resources and tutorials to teach yourself more