In recent years, there has been a growing trend towards gender equality and the empowerment of women. One area where this trend is particularly evident is in the world of business, where an increasing number of women are starting their own companies and taking on leadership roles. This includes the creative agency space, where women-owned agencies are making a big impact.
A woman-owned creative agency is a business that is primarily owned and operated by a woman, as is the case at Gecko Designs. While founded in 1996 by Gabe Silverman (a male), Melissa Kaplan has been involved in the business operations since 2005, playing the role of CFO and Head of Project Management. And in 2022, Melissa officially transitioned to primary owner of Gecko Designs.
Gecko Design specializes in a range of creative services, including branding, marketing, advertising, graphic design, web design, and web development. We have years of experience with a team of experts who bring fresh ideas and creative solutions to every project.
One of the main benefits of working with a woman-owned agency such as Gecko Designs is the diversity of ideas and perspectives that they bring to the table. Women often have a different way of looking at the world and approaching problems, which can lead to more creative solutions and more effective marketing campaigns.
In addition to their creative talents, women-owned creative agencies are also known for their strong leadership and business skills. Many of these women-leaders have had to overcome significant challenges and barriers to get to where they are today, which has helped to make them more resilient and determined as business owners. They are often skilled at managing teams, working with clients, and building strong relationships with clients and vendors.
Another benefit of working with a woman-owned business is the positive impact it can have on your brand. By choosing to work with a company that values diversity and inclusion, you are sending a message to customers that you care about these issues as well. This can help build trust and loyalty with your audience, and can even lead to increased sales and revenue.
A woman-owned creative agency is an excellent choice for any business that is looking for innovative ideas and effective marketing strategies. With their unique perspectives, creative talents, and strong leadership skills, women-led agencies are helping to shape the future of the industry and pave the way for more women to succeed in the business world!